The FTA defines "mobility management" as "short-range planning and management activities and projects for improving coordination among public transportation and other transportation service providers." It is an innovative, customer-driven approach for managing and delivering coordinated transportation services. Helping customers includes older adults, people with disabilities and individuals with low incomes to gain mobility and get to where they need to go. Changes in demographics, shifts in land-use patterns and the creation of new and different job markets require new approaches for providing transportation services, particularly for customers with special needs. Mobility management focuses on coordinating services and providers to achieve a more efficient transportation service delivery system. It encompasses a potentially broad range of planning activities and related equipment (e.g., software and hardware to promote and support coordination efforts). It can also be a position (e.g., mobility manager, travel coordinator) within a centralized planning organization within a region or locality.