Blast from the past: Arizona Highways offers special price for one day only

12-month digital subscription priced at just one dollar on April 1

PHOENIX – Wednesday is April Fools’ Day, but this is no joke. As part of the 90th anniversary celebration of Arizona Highways, the magazine will offer a 12-month digital subscription to the first 10,000 customers for just one dollar, the same price for a yearly subscription when the magazine was first published back in 1925.  

The sale will begin at 7 a.m. on April 1 and will last until midnight at A one-year digital subscription typically runs $12. The print version of Arizona Highways magazine (12 issues) is $24 in the United States. The digital magazine is a replica of the print magazine.

“We are extremely proud of our 90-year history and all the changes that we’ve seen and published over the years,” said Arizona Highways Editor Robert Stieve. “Even after nine decades of success with a print magazine, we’re still evolving and we’ve embraced the digital age. Arizona Highways has a large social media audience, so for one day we are offering the online version of the magazine at a special 12-month subscription price to our loyal followers and subscribers and to those who have yet to discover why the magazine is so spectacular.”

Arizona Highways has a large social media presence with 200,000 followers on Facebook, 10,500 followers on Twitter, and 6,500 followers on Instagram. More than one million people read the magazine’s blog each year. In addition, the magazine has subscribers in all 50 states and in 120 countries worldwide.

As part of its 90-year celebration, a special anniversary issue of Arizona Highways was published for the month of April and is on newsstands now. The editorial staff dug through roughly 1,100 issues to assemble a collection of words, photos, ads, maps, art and other memorabilia that proved to be some of the most popular items ever published by the magazine. The content is divided up over nine decades, each decade highlighting the favorites among readers.

The special issue also features custom front and back covers. The original work of art on the front cover was created by world-renowned painter and Arizona native Ed Mell. It combines some of the many elements of the Arizona landscape, along with a highway featured prominently. Signed, limited-edition prints of this fine art are available for sale at $49.99. Proceeds benefit Free Arts for Abused Children of Arizona.

The iconic map on the back cover was originally created in 1940 by George Avey, a former art director for the magazine. This is also available as a limited-edition print for $19.99. Both prints are available for purchase at or by calling 1.800.543.5432.

Arizona Highways is a publication of the Arizona Department of Transportation.