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Saturday, February 25, 2017

Driving Safety Home: Messages on overhead signs are all about safety



By Dallas Hammit / ADOT Deputy Director for Transportation

For more than a year, this agency has made an effort to creatively use the state’s electronic message signs in a way that not only provokes a reaction from motorists, but most importantly, sparks essential conversations about traffic safety topics, including drunk driving, seat belt safety and distracted driving.

From Star Wars references to a smart take on a controversial guacamole recipe, the messages have all made a mark, meaning the safety advice we’re trying to deliver is getting through. That has become even more evident this month after ADOT launched its first Safety Message Contest.

The entries started rolling in almost immediately — we received 4,000 in the first 24 hours. Right now, ADOT employees are working to select the top entries that will move on to the next round of public voting. The overall winning message will appear on our overhead signs for two days in April.

While this contest has offered a fun way for the public to share their creativity, it has been exciting to see so many people give their attention to transportation safety. Many of the submitted safety messages have been original and funny, but they’ve also been right on target when it comes to safety messaging, which is exactly what we were hoping for.

Of course, the whole reason why we’re using unconventional safety messaging on our overhead signs in the first place stems from a larger effort, outlined in the Arizona Strategic Highway Safety Plan. The goal of that plan is to reduce fatalities and serious injuries on all public roads in Arizona.

I encourage you to visit azdot.gov/signcontest once the finalists are announced to vote for your favorite safety message. I also hope you’ll take the cue from our messages by continuing to make safe driving a priority and to help with this agency’s effort as we work to change dangerous driving behaviors.


Editor's Note: More safety messages from Dallas Hammit, ADOT's state engineer, are available at Driving Safety Home on azdot.gov.
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Civil RightsTitle VI of the Civil Rights Act of 1964, and the Americans with Disabilities Act (ADA)

Pursuant to Title VI of the Civil Rights Act of 1964, and the Americans with Disabilities Act (ADA), ADOT does not discriminate on the basis of race, color, national origin, age, sex or disability. Persons that require a reasonable accommodation based on language or disability should contact ADOT’s Civil Rights Office at civilrightsoffice@azdot.gov. Requests should be made as early as possible to ensure the State has an opportunity to address the accommodation.

De acuerdo con el título VI de la Ley de Derechos Civiles de 1964 y la Ley de Estadounidenses con Discapacidades (ADA por sus siglas en inglés), el Departamento de Transporte de Arizona (ADOT por sus siglas en inglés) no discrimina por raza, color, nacionalidad, edad, género o discapacidad.  Personas que requieren asistencia (dentro de lo razonable) ya sea por el idioma o por discapacidad deben ponerse en contacto con la Oficina de Derechos Civiles en civilrightsoffice@azdot.gov. Las solicitudes deben hacerse lo más pronto posible para asegurar que el equipo encargado del proyecto tenga la oportunidad de hacer los arreglos necesarios.