Distracted Drivers

Distracted Drivers Terrify Me

Fearless people are all around us. Handlers of venomous snakes. Rodeo bullfighters. Electrical linemen who do repairs from the sky. But there’s one thing that terrifies these brave souls: distracted drivers.

The Arizona Department of Transportation launched the public awareness campaign “Distracted Drivers Terrify Me” in 2020 because 100% of distracted driving crashes are preventable. The campaign aims to influence and change driver behavior, resulting in fewer drivers engaging in terrifying distractions and making roads safer for everyone.

Resources

Arizona DPS: Distracted Driving

Information about Arizona’s distracted driving law.

Arizona Motor Vehicle Crash Facts

Annual reports with statewide crash data.

FocusOnDriving.com

ADOT’s website with safe-driving resources.

 

Emmy Award winning campaign

ADOT’s video series of “Distracted Drivers Terrify Me” public service announcements won the agency’s first Rocky Mountain Emmy.

Emmy statue

The campaign has been broadcast across Arizona on radio and television more than 32,000 times.

The Rocky Mountain Emmys are awarded by the National Academy of Television Arts and Sciences’ Rocky Mountain SW Chapter.

 

BEEKEEPER PSA:

 

SNAKE WRANGLER PSA:

 

RODEO BULLFIGHTER PSA:

 

HIGH FLYING LINEMAN PSA:

 

HIGH RISE WINDOW CLEANER PSA (SPANISH):

 

HIGH RISE WINDOW CLEANER PSA (ENGLISH):