ADOT unveils three new specialty license plates

PHOENIX – Arizonans have new choices to support their favorite charitable causes as the Arizona Department of Transportation Motor Vehicle Division offers three additional specialty license plates.

With the addition of the Ovarian Cancer Awareness, Phoenix Mercury and Verde Valley Wine Trail specialty plates, MVD now offers 109 options that can be viewed at azdot.gov/plates and ordered at azmvdnow.gov/plates. 

“Specialty license plates offer a fun way to put that personal touch on a vehicle and show your proud support for one of these uniquely Arizona organizations,” MVD Director Eric Jorgensen said. “MVD is pleased to offer the various plates that will have an impact for the organizations dedicated to helping Arizona and our communities.”

Most specialty plates cost $25 each year. Of that amount, $17 goes to a designated charity or nonprofit group. During the fiscal year that ended June 30, sales of specialty plates contributed over $14.5 million for various causes and charities.

Specialty plates are authorized by the Arizona Legislature and have been offered since 1989. Plate designs complete a review by ADOT and law enforcement. Personalization can be added for an additional $25 per year.

Learn more about each of these plates:

Ovarian Cancer Awareness

This specialty plate is available to anyone and also offered in a motorcycle format. $17 of the fee goes to support programs that provide education, resources, and direct support services to ovarian cancer patients, survivors, and caregivers. 

"We are thrilled to see the ovarian cancer awareness specialty plate take to the streets of Arizona. This plate is more than just a symbol – it’s a powerful reminder of the strength, dedication, and unity of our community working toward ending ovarian cancer,” said Amy Cojanis, Regional Manager, National Ovarian Cancer Coalition. “Every plate on the road helps raise awareness for a disease that urgently needs it, and fuels the mission of the National Ovarian Cancer Coalition, which is to save lives through the prevention and cure of ovarian cancer and to improve the quality of life for survivors and their caregivers. We are thankful to the community of advocates who worked tirelessly to bring the plate to reality."

Phoenix Mercury

This plate will be available to anyone and also offered in a motorcycle format. $17 goes to the Phoenix Suns/Phoenix Mercury Foundation, using the platform of basketball to provide resources and support that strengthen and unite communities across Arizona. 

“With the Mercury’s first-ever specialty license plate, fans can now showcase their support for the team wherever they go,” said Phoenix Mercury President Vince Kozar. “Each plate directly supports the Phoenix Suns/Phoenix Mercury Foundation which gives back to communities in need across Arizona, offering fans a meaningful way to cheer on the Mercury while making a positive impact.”

Verde Valley Wine Trail 

This specialty plate is available to anyone and offered in a motorcycle format. $17 going to support sustainable vineyard practices, promoting responsible driving initiatives, as well as inspiring more people to visit and discover the beauty of northern Arizona.

“Proceeds from the sale of the new Verde Valley Wine Trail specialty license plate will support the Verde Valley Wine Trail 501(c)3, aiding Arizona wineries and promoting sustainable farming practices”, said Paula Woolsey, President of the Verde Valley Wine Consortium. “The initiative aims to educate grape growers and wineries, support local nonprofits, and drive economic growth in the region. The colorful license plate not only raises funds but also encourages responsible drinking and water-friendly vineyard development, allowing buyers to help preserve the beauty of northern Arizona."

To view and order any specialty plate, please visit azmvdnow.gov.