511 Logo Signs

New sponsored 511 signs hitting the road

New sponsored 511 signs hitting the road

New sponsored 511 signs hitting the road

New sponsored 511 signs hitting the road

By Laurie Merrill / ADOT Communications
August 27, 2019

Something new, blue and helpful-to-you is popping up along Arizona highways, and it's just the beginning.

The Arizona Department of Transportation has installed the first four 511 business-sponsored signs as part its recently launched 511 Logo Signs initiative.

These signs bearing both 511 travel information and sponsor names are at Loop 202 Red Mountain Freeway west of Priest Drive, Loop 202 Santan Freeway north of Williams Field Road, US 60 east of Stapley Road and State Route 64 in Tusayan.

As we shared in a post earlier this year, businesses can sponsor signs reminding motorists to call 511 for travel information. Horizontal, 60-by-18 inch placards listing the sponsor names are under the familiar blue 511 signs. 

The 511 Logo Sign Program was introduced in May with sign locations in the greater Phoenix and Tucson areas. Additional sign locations have just been added on other highways in Arizona, including interstates 8, 15, 19 and 40. 

Proceeds go to the Arizona State Highway Fund, which pays for highway maintenance and repairs around Arizona.

In addition to restaurants, eligible business categories include gas, lodging, camping, attractions and 24-hour pharmacies. Plans to open the 511 logo program to sponsors in motor vehicle-related goods or services categories are moving forward. 

Businesses are invited to contact program representatives at 855.712.4500 and learn more at 511LogoSigns.az.gov. To see ADOT’s newly redesigned Arizona Traveler Information website, please visit az511.gov.

511 Logo Signs: Build your brand – and a road

511 Logo Signs: Build your brand – and a road

511 Logo Signs: Build your brand – and a road

511 Logo Signs: Build your brand – and a road

May 21, 2019

By Tom Herrmann / ADOT Communications

By now, Arizona drivers are accustomed to seeing blue signs along our highways that let us know what services are available at the next exit.

This summer you will begin seeing new blue signs with a new message for travelers but the same positive impact on local businesses and Arizona roads.

Instead of identifying local businesses like the current signs, the new 511 Logo Signs will remind drivers that highway information is available by calling 511.

For businesses, the signs represent an opportunity to gain exposure 24 hours a day and promote their brands along state highways. Sponsoring businesses – categories eligible to participate include food, gas, lodging, camping, attractions and 24-hour pharmacies – will have the area to themselves. Each sign will carry only one sponsor.

The signs will be posted first in the Phoenix and Tucson areas, then expand to Yuma and Flagstaff and later to other areas around Arizona.

As beneficial as the signs will be for the businesses represented on them, they may be just as much of a boost to the state. Proceeds from the program will go to the Arizona State Highway Fund to repair and maintain roads. The original blue signs have raised more than $6 million for that purpose over the past decade. And while it’s too early to predict the economic impact of the new program, every dollar in proceeds mean a dollar less is needed from state taxes to improve Arizona roads.

Business owners are invited to contact program representatives at 855.712.4500 to discuss their needs and potential signage solutions. Interested business owners can learn more about the program at 511LogoSigns.az.gov.

To see ADOT’s newly redesigned Arizona Traveler Information website, please visit az511.gov.

Businesses invited to sponsor ADOT 511 travel information signs

Businesses invited to sponsor ADOT 511 travel information signs

I-17 101 traffic interchange

Businesses invited to sponsor ADOT 511 travel information signs

Businesses invited to sponsor ADOT 511 travel information signs

May 13, 2019

PHOENIX ‒ For nearly a decade, Arizona businesses have been reaching potential customers by placing their logos on blue signs located along freeways near their locations.

A new program from the Arizona Department of Transportation will offer a unique branding opportunity for qualifying companies while promoting and creating awareness of the 511 Arizona Traveler Information program.

Under the 511 Logo Signs program, businesses will be able to sponsor informational signs that remind drivers to call 511 for travel information. A horizontal sign listing the name of the sponsoring business will be attached at the bottom of the 511 sign.

“This new program provides a unique opportunity for Arizona companies to gain exposure 24 hours a day along our state’s highways,” said Kelly Mero, chief executive officer of ADOT’s Grand Canyon State Logo Signs. “With just one sponsoring business on each sign, 511 Logo Signs will increase brand awareness and enhance the image of sponsoring companies.”

Business categories eligible to take part in the program include food, gas, lodging, camping, attractions and 24-hour pharmacies. Sponsor signs will be 60 inches wide by 18 inches high, easily visible to passing drivers.

The cost for the 12-month program is $4,325, paid in advance, for the first year, which equates to about $360 per month. The package includes a one-year lease, fabrication and installation. A business can choose any available location for its sign, not just locations nearby.

Proceeds from the signs will go to the Arizona State Highway Fund, which pays for highway maintenance and repairs around Arizona.

Signs will be located primarily in the greater Phoenix and Tucson areas, and additional markets will be announced in the near future. Business owners are invited to contact program representatives at 855.712.4500 to discuss their needs and potential signage solutions. Interested business owners can learn more about the program at 511LogoSigns.az.gov.

To see ADOT’s newly redesigned Arizona Traveler Information website, please visit az511.gov.