'Drive Aware, Get There' safety campaign recognized
'Drive Aware, Get There' safety campaign recognized
By Doug Pacey / ADOT Communications
September 20, 2019
There’s no single, engineering solution to solving wrong-way drivers. That hasn’t stopped ADOT from constructing, installing, implementing and engaging in a variety of countermeasures aimed at making our highways safer.
Earlier this week, one of those efforts was recognized when the Phoenix Chapter of the Public Relations Society of America awarded ADOT with a Copper Anvil Award for our “Drive Aware, Get There” safety campaign. This is a significant honor, awarded to only the top tactics and campaigns, and calls out a major contribution to a public relations achievement with a strategic approach.
Though wrong-way crashes account for a fraction of all collisions that occur – when they do occur, it’s almost always because the driver was impaired – they result in fatalities at a rate higher than other crashes. Through PSAs that air on television and radio, news releases, a webpage, social media components and more, “Drive Aware, Get There” helps motorists minimize the risk of being in a crash with a wrong-way driver. The campaign details what drivers should do if they encounter a wrong-way vehicle, see an overhead sign warning of an oncoming wrong-way vehicle and general tips that will keep drivers safer at night, when most wrong-way crashes occur.
No one can solve wrong-way driving through a safety campaign alone, but ADOT’s efforts have helped educate drivers so they can make better decisions when driving. And we will continue to do all we can so that drivers have the best information to stay safe on Arizona’s roads.
From the Director: Reducing wrong-way crashes starts with you and me
From the Director: Reducing wrong-way crashes starts with you and me
December 15, 2017
Alert - wrong way driver ahead
By John Halikowski / ADOT Director
When it comes to reducing the number of vehicle crashes, fatalities and serious injuries, real change has to begin in the driver’s seat. Irresponsible drivers that are drunk, drugged, distracted or who think speed limits are a "suggestion" will continue to hurt and kill our loved ones unless we all start doing something about it. We choose how we behave behind the wheel. To make our roads safer, we must choose to take responsibility and keep drunks and drug-impaired people from getting behind the wheel.
This is especially important when trying to prevent wrong-way crashes. About two-thirds of all wrong-way drivers are impaired by alcohol, illegal drugs or prescription medication. These people have no business getting behind the wheel. Yet, impaired drivers remain a leading factor in fatal crashes of all kinds.
On the engineering side, the Arizona Department of Transportation will do everything we can to reduce wrong-way crashes. The first-in-the-nation wrong-way detection pilot project on Interstate 17 is in testing and will be operational in early 2018. We’ve also installed hundreds of "wrong way" signs on highway ramps and overpasses.
And earlier this week, in partnership with the Department of Public Safety and the Governor’s Office of Highway Safety, ADOT launched "Drive Aware, Get There," a wrong-way awareness safety campaign. The goal of “Drive Aware, Get There,” is simple: educate drivers on what they can do to increase their safety when driving at night, what to do if they encounter a wrong-way vehicle and what actions to take if they see an overhead sign warning of a wrong-way vehicle ahead.
We all must work together to reduce wrong-way crashes. Please do your part and keep impaired people from getting behind the wheel during the holiday party season and throughout the year.
This post originally appeared on ADOT Director John Halikowski's LinkedIn page. He has led the agency since 2009.
ADOT, DPS, GOHS launch “Drive Aware, Get There” safety campaign
ADOT, DPS, GOHS launch “Drive Aware, Get There” safety campaign
December 13, 2017
PHOENIX – It happens in an instant. An overhead message board flashes, “ALERT, WRONG-WAY DRIVER AHEAD.” Or headlights suddenly appear on your side of a divided roadway.
What you do before and during these and other situations involving wrong-way drivers, most of whom are impaired, can increase the chances of avoiding a potentially fatal collision.
At the direction of Governor Doug Ducey, the Arizona Department of Transportation, the Arizona Department of Public Safety and the Governor’s Office of Highway Safety are launching “Drive Aware, Get There,” a safety campaign aimed at helping drivers minimize the risk of being in a crash with a wrong-way vehicle.
“From the deployment of thermal camera detection technology to vigilant law enforcement efforts, Arizona is taking action to address wrong-way driving,” said Governor Ducey. “This public awareness effort will provide drivers with information to increase their safety when driving at night and understand what to do in the event of an encounter with a wrong-way driver.”
ADOT has taken several steps to curb wrong-way drivers, including installation of a first-in-the-nation wrong-way detection and warning prototype that uses thermal cameras.
“Safety is a top priority at ADOT and from an engineering standpoint we will do everything we can to make the state highway system the safest it can be,” ADOT Director John Halikowski said. “But engineering alone won’t solve the problem of wrong-way drivers. Stopping impaired driving is the most effective way to stop wrong-way drivers and we all have a responsibility to stop impaired drivers from getting behind the wheel.”
“Drive Aware, Get There” shows what drivers can do to increase their safety when driving at night, what to do if a wrong-way vehicle is encountered and if an overhead sign warning of a wrong-way driver ahead is seen.
“My best advice: Have a plan,” said Col. Frank Milstead, Director of the Arizona Department of Public Safety. “Take a moment right now to think about what you would do if you saw a wrong-way car coming at you. When you see the headlights coming at you, the closing speed is so rapid you only have a split-second to react. Be vigilant and plan proactively so you won’t lose time if you find yourself in that situation.”
“DRIVE AWARE, GET THERE” HOW TO DRIVE AT NIGHT
No matter the time of day, drivers should drive defensively. That means being constantly aware of driving conditions, your surroundings and anticipating dangers so you can take evasive action if you encounter a hazard, such as a wrong-way driver.
Don’t tailgate. Leave enough space so if the vehicle in front of you makes a sudden lane change to avoid a wrong-way driver, you’ll have time to react, too.
Be aware of your surroundings. While wrong-way drivers are often in the left or HOV lane, they enter highways from the right via off-ramps. Because they are often impaired, their movements are unpredictable.
WHAT TO DO IF YOU ENCOUNTER A WRONG-WAY VEHICLE
If you’re on a divided highway – like I-17, SR 51, US 60 or any freeway in Phoenix and all interstates – and you see a vehicle coming toward you, slow down by easing your foot off the gas.
Make sure there’s no vehicle next to you and steer away from the wrong-way driver.
Get to a safe place, call 911 and report the wrong-way driver.
WHAT TO DO IF YOU SEE A SIGN WARNING OF A WRONG-WAY VEHICLE
When ADOT is alerted to a possible wrong-way driver, overhead messages boards on that stretch of freeway will display the message, “Alert, wrong-way driver ahead.”
If you see that message, safely move toward the nearest highway exit on the right side of the highway as soon as possible.
WHAT YOU CAN DO RIGHT NOW
Have a plan in mind, so if you encounter a wrong-way driver you won’t waste a moment that could save your life.
Never drive distracted or impaired.
And never let an impaired driver get behind the wheel. Most wrong-way crashes are caused by impaired drivers. It’s up to all of us to keep impaired drivers off our roads.
“Driving defensively and not distracted will help keep drivers safer,” said Alberto Gutier, Director of the Governor’s Office of Highway Safety. “All of us – ADOT, DPS, GOHS and the people of Arizona – are in this together to stop impaired drivers from making our roads dangerous.”
ADOT is nearing completion of a pilot-project thermal detection system, which will detect wrong-way vehicles and alert others drivers and law enforcement of them on a 15-mile stretch of Interstate 17 in Phoenix. When the system detects a wrong-way vehicle, a flashing sign will illuminate on the off-ramp in an attempt to get the attention of the wrong-way driver. Additionally, the detection will automatically focus highway cameras on the wrong-way vehicle and send automated alerts to the Highway Patrol, helping troopers intercept the vehicle faster. The detection will also activate “wrong-way driver ahead” messages on overhead signs, giving motorists a chance to exit the freeway, and ramp meters will show a constant red signal, keeping motorists from entering the freeway.
Prior to construction of the detection system, ADOT installed hundreds of larger and lowered “Wrong Way” and “Do Not Enter” signs on highway ramps. Also, white “right way” arrows were placed on off-ramps and glow bright red to a driver going wrong-way on the ramp.
More information on “Drive Aware, Get There” can be found at azdot.gov/wrongway.
