Dust Storms

Who says safety messages have to be humorless or uninteresting? Not us and certainly not anyone out there who has taken part in Haboob Haiku: Year Two!
Pull Aside, Stay Alive
We’re loving all the Haboob Haikus that have been rolling in this week… Like last year, this poetry challenge with the funny name has helped us accomplish an important goal, which is to get people talking about the danger of driving in dust storms. Because we cannot forget that dust storms can pose very real risks to motorists in this state – just take a look at the video above for proof.
Will you know what to do?
Last year, ADOT launched its very first “Haboob Haiku” challenge in an effort to spread the word about dust storm safety and the response was pretty amazing. That’s actually a huge understatement ... Not only did we receive over 600 original haikus (some even by phone and snail mail), but #HaboobHaiku yielded stories in media outlets all over the world (they even wrote about it in New Zealand!).
Dust storm warning on overhead sign
Social media as we know it today simply did not exist when this photo was snapped in the summer of 1976 ...
Haboob Haikus
The wait is over ... today's the day we announce the top Haboob Haikus as voted for by the public. Before you watch the video above to see if your favorite was selected, we just want to give a big thanks to everyone who participated in the 2012 Haboob Haiku challenge!
When Haboob Haikus made the news all the way in New Zealand, we started to realize this Twitter challenge of ours was really taking off! Who could have guessed that #HaboobHaiku would end up yielding more than 500 stories in worldwide media outlets?
We're headed into monsoon season (the official start is today) and those dusty, unpredictable storms are on their way...
We've been pretty entrenched in social media this week so we thought we'd take this opportunity to answer a question we get asked from time to time... Why, as a state agency, does ADOT commit resources to social media?
Since yesterday we’ve received a number of really inspired Haboob Haikus. We are overwhelmed by the creativity that’s out there! Have you had the chance to submit a poem yet?

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