Pull Aside Stay Alive

Pull Aside, Stay Alive

Pull Aside, Stay Alive

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Pull Aside, Stay Alive

Pull Aside, Stay Alive

June 13, 2014

Are you ready for Monsoon season?

It starts this Sunday and brings with it the increased chance of high winds, blowing dust and other conditions that can really impact your drive.

Knowing what to do when a dust storm hits is vital, which is why we want to again remind everyone of our “Pull Aside, Stay Alive” message.

The importance of that message is certainly apparent in the powerful video above, in which you’ll hear a first-hand account of just how quickly conditions can change when a dust storm is on the horizon.

We want to make sure you’re prepared, so we invite you to review these safety tips (you can also find them on PullAsideStayAlive.org):

  • Avoid driving into or through a dust storm.
  • Do not wait until poor visibility makes it difficult to safely pull off the roadway -- do it as soon as possible. Completely exit the highway if you can.
  • If you encounter a dust storm, check traffic immediately around your vehicle (front, back and to the side) and begin slowing down.
  • Do not stop in a travel lane or in the emergency lane; look for a safe place to pull completely off the paved portion of the roadway.
  • Stop the vehicle in a position ensuring it is a safe distance from the main roadway and away from where other vehicles may travel.
  • Turn off all vehicle lights, including your emergency flashers.
  • Set your emergency brake and take your foot off the brake.
  • Stay in the vehicle with your seatbelts buckled and wait for the storm to pass.
  • Drivers of high-profile vehicles should be especially aware of changing weather conditions and travel at reduced speeds.

DPS Officer Carrick Cook says it best in the video above...

“It’s decisions to go into dust storms that cause those types of crashes and we’re trying to encourage motorists to not even enter it – don’t even run the risk,” he says. “People that continue to go through a dust storm, knowing that it’s there, are recklessly doing that. Zero visibility is the worst-case scenario. There’s no reasonable speed, when you can’t see.”

For more information on dust storms, please visit PullAsideStayAlive.org and check out some of our previous blog posts. We also want to invite you to participate in our dust storm online survey.

As always, drivers planning trips are urged to monitor travel conditions by calling 511, or by visiting www.az511.gov. You can also follow us on Facebook and Twitter.

Stay safe and remember to Pull Aside, Stay Alive!

ADOT calls for creativity in spreading dust storm awareness

ADOT calls for creativity in spreading dust storm awareness

I-17 101 traffic interchange

ADOT calls for creativity in spreading dust storm awareness

ADOT calls for creativity in spreading dust storm awareness

June 11, 2014

PHOENIX – As the official start to monsoon season approaches, the Arizona Department of Transportation is once again asking people to get their creative juices flowing and send in their haboob haikus to help spread the word about driving safely in dust storms.

This year’s Haboob Haiku Challenge gets underway today through ADOT’s social media sites. ADOT first issued the challenge two years ago as part of its “Pull Aside, Stay Alive” dust storm awareness campaign. The challenge has been a big hit on social media in the last couple of years. In fact, worldwide media has featured some of the hundreds of haiku submissions ADOT received each year.

A haiku is a form of structured Japanese poetry that follows the traditional rules of three lines of five, seven and five syllables, respectively. The haikus are designed to reinforce ADOT’s public safety message urging drivers to avoid driving into or through a dust storm. Drivers are instead encouraged to alter travel plans or, if they encounter a dust storm on the road, pull off the roadway and wait it out rather than trying to drive with reduced or zero visibility.

Prospective poets can send their haboob haikus to ADOT via Twitter (twitter.com/ArizonaDOT) using the hashtag #HaboobHaiku. Haikus can also be submitted through ADOT’s Facebook page (Facebook.com/AZDOT) and the ADOT Blog (azdot.gov/adot-blog).

ADOT is also conducting research into communication about dust storms and drivers are invited to participate in a brief survey.

The survey, conducted for ADOT by Phoenix-based Partners in Brainstorms, is designed to gauge driver reaction to dust storms, measure ADOT’s educational efforts and explore other ways public-service agencies can reach out to motorists about the dangers of dust storms. This research effort is one of three focus areas for ADOT to combat dust – the others being education and engineering/operations.

In addition to the survey, selected community members will have the opportunity to participate in focus groups to help shape ADOT’s future public-education efforts about dust and other low-visibility events that impact highway travel.

Some of the favorite haboob haikus from last year include:

  • Oh snap, crackle, pop / Dust has you blind / Pull over or you’ll want to cry
  • Here comes the haboob / Pull over to watch and wait / Resume when all clear
  • Haboob coming fast / Do not worry, it won’t last / Be wise – do not drive

The “Pull Aside, Stay Alive” campaign re-launched Monday as part of Arizona Monsoon Awareness Week. The campaign now runs year-round, reminding drivers about the dangers of dust storms.

Dust storm driving tips and educational videos can be found at PullAsideStayAlive.org.

Haboob Haiku is back!

Haboob Haiku is back!

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Haboob Haiku is back!

Haboob Haiku is back!

June 11, 2014

If you’ve got 17 syllables to spare, we want to hear from you because #HaboobHaiku is back!

This is the one and only contest (as far as we know) to mix an ancient form of poetry with dust storm safety – the results are always entertaining and educational.

In its third year now, the #HaboobHaiku challenge is designed to reinforce ADOT’s public safety message urging drivers to avoid driving into or through a dust storm. Drivers are instead encouraged to pull off the roadway and wait out a dust storm, rather than trying to drive with reduced or zero visibility (see more driving tips here).

You can read in detail why we #HaboobHaiku in this blog post from last year and you’ll see that our main focus each year is to get people talking about the dangers of driving in dust storms. By building awareness about dust storm safety and our “Pull Aside, Stay Alive” message, we hope more drivers will know what to do when that next dust storm hits.

So, are you in? Will you help us spread the word on dust storm safety by coming up with your very own Haboob Haiku? All you have to do is share it with us on Twitter (don’t forget the #HaboobHaiku hashtag and be sure to mention @ArizonaDOT, so we see your poem) or on our Facebook page or even here in the blog comments.

How to Haboob Haiku

Haiku is a type of poetry that conforms to a certain syllable structure. These poems traditionally written in three lines – the first line consists of five syllables, the second line has seven and the third ends with five.

Usually these poems can be on any subject, but for #HaboobHaiku, we want you to focus on monsoons, dust storms and our safety message: Pull Aside, Stay Alive.

You can get some inspiration from our previous dust storm safety blog posts, or you can watch the video above to see top #HaboobHaikus from last year as voted on by the public.

Here are some of our favorites from past years:

  • You’re not a Jedi / This is not Tatooine, Luke / Pull over now, man
  • Oh snap, crackle, pop / Dust has you blind, pull over/ Or you’ll want to cry
  • Dust blows, swirls and grows / Roadways become danger zones/ Pull over, lights off

We can’t wait to see what you come up with this year!

Drivers reminded to "Pull Aside, Stay Alive"

Drivers reminded to "Pull Aside, Stay Alive"

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Drivers reminded to "Pull Aside, Stay Alive"

Drivers reminded to "Pull Aside, Stay Alive"

June 9, 2014

It’s that time of year again.

We’re headed into monsoon season, which means motorists need to be on alert. High winds, blowing dust and other conditions that can impact your drive are more common this time of year.

If you’ve been following us for the past few seasons, you already know the drill…

ADOT works to raise awareness on the subject and urges drivers to take extra safety precautions. We also get the word out when a dust storm is happening through social media, 511 and overhead message boards.

We’ll have more dust storm content for you this week (including a new video and the return of our #HaboobHaiku challenge!), but for now we want to leave you with some safety tips that we hope you’ll read and share with your friends, family and co-workers.

Motorists play an important role in their own safety and the safety of others when operating their vehicles during a dust storm. Here are some driving tips to remember when encountering a low- or no-visibility dust storm:

  • Avoid driving into or through a dust storm.
  • Do not wait until poor visibility makes it difficult to safely pull off the roadway -- do it as soon as possible. Completely exit the highway if you can.
  • If you encounter a dust storm, check traffic immediately around your vehicle (front, back and to the side) and begin slowing down.
  • Do not stop in a travel lane or in the emergency lane; look for a safe place to pull completely off the paved portion of the roadway.
  • Stop the vehicle in a position ensuring it is a safe distance from the main roadway and away from where other vehicles may travel.
  • Turn off all vehicle lights, including your emergency flashers.
  • Set your emergency brake and take your foot off the brake.
  • Stay in the vehicle with your seatbelts buckled and wait for the storm to pass.
  • Drivers of high-profile vehicles should be especially aware of changing weather conditions and travel at reduced speeds.

A driver’s alertness and safe driving ability is still the number one factor to prevent crashes.

As always, drivers planning trips are urged to monitor travel conditions by calling 511, or by visiting www.az511.gov.

You can also follow us on Facebook and Twitter and check out our dust storm safety website at pullasidestayalive.org.

Drivers reminded to ‘Pull Aside, Stay Alive’ during monsoon season

Drivers reminded to ‘Pull Aside, Stay Alive’ during monsoon season

I-17 101 traffic interchange

Drivers reminded to ‘Pull Aside, Stay Alive’ during monsoon season

Drivers reminded to ‘Pull Aside, Stay Alive’ during monsoon season

June 9, 2014

PHOENIX – Pull Aside, Stay Alive.

That’s the familiar message to drivers from the Arizona Department of Transportation as another summer monsoon season approaches.

For the third year, ADOT continues its efforts to educate drivers about the threat of dust storms as monsoon season officially begins in Arizona on June 15. ADOT and its partners – the Governor’s Office of Highway Safety, the Arizona Department of Public Safety and the National Weather Service – show motorists the real meaning of “Pull Aside, Stay Alive” with new television and radio public-education announcements that focus on the devastating outcomes for drivers who try to drive through dust storms.

The new public-education announcement focuses on a recent dust-related fatal crash along Interstate 10 between Phoenix and Tucson. The “911 Call” announcement illustrates what can happen to drivers who do not heed the “Pull Aside, Stay Alive” message. Audio of 911 calls from the crash are heard against visuals of emergency personnel moving among crushed vehicles and semi-trucks surrounded by blowing dust.

ADOT’s mission is to provide valuable information to drivers before they get caught in a low-visibility dust storm. The agency’s top recommendation is to avoid driving into a wall of dust at all costs.

“Driving into a dust storm is very dangerous, but the key is that oftentimes it can be avoided,” said ADOT Director John Halikowski. “Drivers must be ready to alter their plans if there is a threat of a dust storm. It’s better to change plans than try to power through dangerous conditions. But if you’re on the road and a dust storm suddenly appears near you, pull off the highway as quickly and safely as possible. Never drive through a dust storm. It’s not a risk worth taking.”

Because dust storms can develop very quickly, particularly along the Interstate 10 corridor between Phoenix and Tucson, ADOT uses several methods to get information to drivers. These include electronic highway message boards, social and traditional media, communication with ADOT staff and law enforcement officers in the field, television and radio advertising, and close coordination with partnering agencies.

Throughout this week, which is Arizona Monsoon Awareness Week, ADOT will be using social media to engage Arizonans in spreading the word to “Pull Aside, Stay Alive.” There will be posts on the ADOT Blog, Facebook page and Twitter account.

Please visit PullAsideStayAlive.org for the new public-education video along with videos from past years. The website also includes a tip sheet, which ADOT encourages drivers to print and keep handy in their vehicle.

Tips for drivers who encounter a dust storm:

  • Avoid driving into or through a dust storm.
  • If you encounter a dust storm, check traffic immediately around your vehicle (front, back and to the side) and begin slowing down.
  • Do not wait until poor visibility makes it difficult to safely pull off the roadway — do it as soon as possible. Completely exit the highway if you can.
  • Do not stop in a travel lane or in the emergency lane; look for a safe place to pull completely off the paved portion of the roadway.
  • Stop the vehicle in a position ensuring it is a safe distance from the main roadway and away from where other vehicles may travel.
  • Turn off all vehicle lights, including your emergency flashers.
  • Set your emergency brake and take your foot off the brake.
  • Stay in the vehicle with your seatbelts buckled and wait for the storm to pass.
  • Drivers of high-profile vehicles should be especially aware of changing weather conditions and travel at reduced speeds.
  • A driver’s alertness and safe driving ability are always the top factors in preventing crashes.
     

View the new “911 Call” PSA.

Will you know what to do when a dust storm hits?

Will you know what to do when a dust storm hits?

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Will you know what to do when a dust storm hits?

Will you know what to do when a dust storm hits?

April 9, 2014

Monsoon season doesn’t officially start until June, but try telling that to Mother Nature...

We’ve already experienced a few early dust storms and there’s no way of knowing too far in advance when dry and windy conditions will whip up another.

That’s why we’re bringing you today’s public service announcement. Consider it a sneak peek of our upcoming “Pull Aside, Stay Alive” campaign (yes, we’re planning to bring back the #HaboobHaiku!).

For now, please watch the video above, check out PullAsideStayAlive.org and review these tips for drivers who encounter a dust storm:

  • Avoid driving into or through a dust storm.
  • If you encounter a dust storm, check traffic immediately around your vehicle (front, back and to the side) and begin slowing down.
  • Do not wait until poor visibility makes it difficult to safely pull off the roadway — do it as soon as possible. Completely exit the highway if you can.
  • Do not stop in a travel lane or in the emergency lane; look for a safe place to pull completely off the paved portion of the roadway.
  • Stop the vehicle in a position ensuring it is a safe distance from the main roadway and away from where other vehicles may travel.
  • Turn off all vehicle lights, including your emergency flashers.
  • Set your emergency brake and take your foot off the brake.
  • Stay in the vehicle with your seatbelts buckled and wait for the storm to pass.
  • Drivers of high-profile vehicles should be especially aware of changing weather conditions and travel at reduced speeds.
  • A driver’s alertness and safe driving ability are always the top factors in preventing crashes.

For even more information on dust storm safety, re-visit some of our previous posts.

From the ADOT Archives: Dust Storms

From the ADOT Archives: Dust Storms

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From the ADOT Archives: Dust Storms

From the ADOT Archives: Dust Storms

October 10, 2013

These photos were taken in 1979 during a dust storm in Phoenix.

Strong winds and blowing dust rolled through the state yesterday, reminding us that motorists in Arizona must always be ready to “Pull Aside, Stay Alive.”

And, judging from these photographs, that has always been the case…

Taken in 1979 at 19th Avenue and the Salt River in Phoenix, these pictures show an area before and during a pretty intense-looking dust storm.

Notice how the arrow sign and guardrail are clearly visible in the top two photos, but cannot be seen in the bottom photo where the dust storm has reduced visibility to almost zero?

Here we are, 34 years later, and drivers still face dangerous dust storms on the road.

While the ADOT Blog wasn’t around to remind drivers of what to do when encountering a low-visibility storm back in 1979, we’re here now and thought we’d share these dust storm driving tips:

  • Avoid driving into or through a dust storm.
  • If you encounter a dust storm, check traffic immediately around your vehicle (front, back and to the side) and begin slowing down.
  • Do not wait until poor visibility makes it difficult to safely pull off the roadway — do it as soon as possible. Completely exit the highway if you can, away from where other vehicles may travel.
  • Do not stop in a travel lane or in the emergency lane; look for a safe place to pull completely off the paved portion of the roadway.
  • Turn off all vehicle lights, including your emergency flashers.
  • Set your emergency brake and take your foot off the brake.
  • Stay in the vehicle with your seat-belts buckled and wait for the storm to pass.
  • Drivers of high-profile vehicles should be especially aware of changing weather conditions and travel at reduced speeds.
  • Be alert that any storm can cause power outages to overhead roadway lighting and traffic signals. Drive with caution and treat all intersections without signals as having stop signs in all directions.

For more information and driving tips, please visit PullAsideStayAlive.org.

Motorists should prepare for gusty winds across Arizona

Motorists should prepare for gusty winds across Arizona

I-17 101 traffic interchange

Motorists should prepare for gusty winds across Arizona

Motorists should prepare for gusty winds across Arizona

October 9, 2013

PHOENIX — The Arizona Department of Transportation cautions drivers that strong winds and blowing dust could impact travel today on Arizona’s highways.

The National Weather Service has issued wind and blowing dust advisories for much of the state, which are in effect in some areas beginning at 9 a.m. today.

Travelers along Interstate 8 (between Yuma and Casa Grande), Interstate 10 (between Phoenix and Tucson), State Route 347 (near Maricopa) and Interstate 40 (between Flagstaff and Holbrook) may encounter wind gusts between 30 to 50 mph and areas of blowing dust.

Drivers are advised to stay alert because strong winds can result in sudden periods of limited or zero visibility due to blowing dust, especially in desert areas. Motorists play an important role in safety when operating their vehicles during a dust storm.

ADOT and the Arizona Department of Public Safety recommend the following driving tips when encountering a low-visibility dust storm: 

  • Avoid driving into or through a dust storm.  
  • If you encounter a dust storm, check traffic immediately around your vehicle (front, back and to the side) and begin slowing down.
  • Do not wait until poor visibility makes it difficult to safely pull off the roadway — do it as soon as possible. Completely exit the highway if you can, away from where other vehicles may travel.
  • Do not stop in a travel lane or in the emergency lane; look for a safe place to pull completely off the paved portion of the roadway.
  • Turn off all vehicle lights, including your emergency flashers.
  • Set your emergency brake and take your foot off the brake.
  • Stay in the vehicle with your seatbelts buckled and wait for the storm to pass.
  • Drivers of high-profile vehicles should be especially aware of changing weather conditions and travel at reduced speeds.
  • Be alert that any storm can cause power outages to overhead roadway lighting and traffic signals. Drive with caution and treat all intersections without signals as having stop signs in all directions.

For more information driving tips, please visit PullAsideStayAlive.org.

For the most current information about highway closures and restrictions statewide, visit ADOT’s Travel Information Site at az511.gov or call 5-1-1.

ADOT communication campaigns win six national awards

ADOT communication campaigns win six national awards

I-17 101 traffic interchange

ADOT communication campaigns win six national awards

ADOT communication campaigns win six national awards

September 26, 2013

PHOENIX – The Arizona Department of Transportation has been recognized for its communications efforts with six national awards, winning first-place honors in every skills contest the agency entered.

The awards included ADOT’s “Pull Aside-Stay Alive” public education campaign that was featured in more than 600 media clips worldwide, and the agency’s crisis communications work in response to the US 89 landslide that closed a highway in northern Arizona in February.

The honors came from the annual meeting of the American Association of State Highway and Transportation Officials’ Subcommittee on Transportation Communications, where transportation communication professionals exchange ideas in the transportation industry’s premier competition.

The awards were announced Thursday from Grand Rapids, Mich.

“Communicating with the public is vital to our mission at ADOT,” said ADOT Director John Halikowski. “We constantly work to communicate transportation issues in an easy-to-understand and timely fashion because of their importance to Arizona’s economy and quality of life. And our safety campaigns like the Haboob Haiku contest demonstrate innovative approaches to engaging the public.”

ADOT received the following awards:

  • Excel Award (without a consultant) for the Pull Aside-Stay Alive public education program. This represents the American Association of State Highway and Transportation Officials’ highest award for public relations programs and campaigns. The award recognizes the specific techniques that made a pivotal contribution to the overall success of a broad-based communication endeavor using two or more public relations tools.
  • Best Television Commercial or Public Service Announcement for the Pull Aside-Stay Alive 30-second video. In only 30 seconds, this impactful video shows viewers the very real danger of driving in a dust storm.
  • Issues/Crisis Management Communication for the communications program in response to the US 89 landslide. This award recognizes a program or actions undertaken to deal specifically with a public relations crisis or other event that has an extraordinary impact on the organization.
  • Best Micro-Blog for the ADOT Twitter account. This award recognizes the use of a social media platform to inform and engage the public.
  • Best Use of Social Media in a Campaign for the Pull Aside-Stay Alive Haboob Haiku Challenge. This award recognizes the use of social media as part of a communications campaign. The initial five-day launch of the campaign was featured in more than 600 news stories worldwide, including CNN, the Weather Channel, The New York Times and the BBC.
  • Best Display for the 20 Years of Partnering trade show display used at the American Council of Engineering Companies of Arizona Roads and Streets Conference and other industry events. This award recognizes the effectiveness and innovation for a large scale presentation or trade show booth.

ADOT communication campaigns win 6 national awards

ADOT communication campaigns win 6 national awards

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ADOT communication campaigns win 6 national awards

ADOT communication campaigns win 6 national awards

September 26, 2013

The TransComm Skills Award winners receive a trophy made from Michigan’s state stone.

And the winner is … ADOT!

We were thrilled to learn just this morning that ADOT’s Communications Division received several awards at the 2013 TransComm conference.

TransComm, by the way, is the yearly meeting for the American Association of State Highway and Transportation Officials Subcommittee on Transportation Communications. That’s a long title, but basically this conference is where transportation communicators from state departments of transportation get the chance to learn and exchange ideas with one another.

Held this week in Grand Rapids, Michigan, TransComm is also the place where DOTs are recognized for the work of their communications and public relations teams with the annual TransComm Skills Contest.

So, about those awards
ADOT received the following honors this morning for the 2013 TransComm Skills Contest:

Excel Award (without a consultant) for the Pull Aside, Stay Alive public education program. This honor represents AASHTO’s highest award for public relations programs and campaigns! ADOT’s entry included details on the Pull Aside, Stay Alive campaign and efforts by ADOT to engage the public using social media, traditional media, public service announcements, a website and signage.

Best Television Commercial or Public Service Announcement for the Pull Aside, Stay Alive video. In only 30 seconds, this impactful video shows viewers the very real danger of driving in a dust storm.

Issues/Crisis Management Communication for the communications program in response to the US 89 landslide. This award recognizes the efforts made and actions taken to communicate information concerning the US 89 landslide, both to residents near Page and to travelers passing through the region.

Best Micro-Blog for the ADOT Twitter account (which now has more than 25,000 followers!!). This award recognizes the use of a social media platform to inform and engage the public.

Best use of social media in a campaign for the Pull Aside, Stay Alive Haboob Haiku challenge (remember #HaboobHaiku?). This award recognizes how ADOT used social media to get the important safety message out.

Best Display for the 20 Years of Partnering trade-show display. We showed you this award-winning display when we blogged about this year’s International Conference on Ecology and Transportation. The display also was used at the recent Roads and Streets Conference and other industry events.

TransComm 2014, here we come

You may remember that at last year’s TransComm, it was announced Arizona would be the host state for the 2014 conference. Now, the countdown is really on and we’re looking forward to hosting our colleagues next year!