Be non-stop about safe driving

By Doug Pacey / ADOT Communications

Dynamic Message Sign: Tell the story of tonight designate a driver

When it comes to posting traffic safety messages on overhead signs, we often look for opportunities to craft messages related to pop culture or local events.

So, when the biggest Broadway musical in decades arrives in Arizona, we were not throwing away our shot at the opportunity to engage motorists in making safe decisions behind the wheel.

Across Arizona today, about 100 Dynamic Message Signs will display a safety message related to “Hamilton,” the international hit that today begins a four-week run at ASU Gammage in Tempe.

Dynamic Message Sign: Talk Less Drive More

What message will be displayed on signs? Wait for it, wait for it…

Travelers on Arizona’s highways will see the message “TALK LESS // DRIVE MORE,” on overhead signs throughout the state. #Hamilfans will certainly understand the reference, while others may see it as a simple anti-distracted driving request.

In addition to that message, we are sharing three others that we liked, but won’t appear above state highways.

What comes next? Be our right-hand man and encourage your friends and family to make safe choices when driving.

Dynamic Message Sign: History has its eyes on you slow down
Dynamic Message Sign: Why do U Drive Like UR Running Out of Time?