I-17 101 traffic interchange

ADOT’s Safety Message Contest returns

ADOT’s Safety Message Contest returns

July 19, 2023

Public can submit entries through July 25

PHOENIX – Have you ever traveled past one of the unconventional traffic safety messages that the Arizona Department of Transportation displays on overhead message boards and thought, “Hey, I can do that!”?

Well, your time to shine is here! ADOT’s eagerly anticipated Safety Message Contest returns for its seventh year, and we’re inviting Arizonans to submit their most creative and engaging traffic safety messages. You can submit entries through Tuesday, July 25, at azdot.gov/SignContest.

The contest gives Arizonans the opportunity to see their clever safety messages displayed on Dynamic Message Signs statewide, encouraging drivers to make better decisions behind the wheel.

“Safety is a priority at ADOT; nothing is more important,” ADOT Director Jennifer Toth said. “We want these messages to spark conversations about safe driving. Real change happens when drivers prioritize safety and choose not to drive recklessly, distracted or impaired.” 

When creating a message – there’s no limit to the number of entries you can submit – follow these guidelines:

  • The message must relate to traffic safety.

  • Signs accommodate three lines, 18 characters per line.

  • #Hashtags, phone numbers and website addresses are not allowed.

  • No emojis.

ADOT will select at least 10 finalists, then the public will decide the winners. The two messages that receive the most votes will appear on overhead message boards along Arizona’s highways.

ADOT displays quirky traffic safety messages as part of an effort to encourage drivers to change their actions behind the wheel. We all need a reminder about safe driving because, according to national crash data, more than 90 percent of vehicle crashes are caused by driver decisions, such as drivers choosing to speed and to drive aggressively, distracted or impaired. According to crash data, 1,180 people were killed in traffic collisions on Arizona’s roads in 2021.