On the Road With ADOT: Our safety messaging involves much more than overhead signs

ADOT’s vision is safely connecting people and empowering Arizona’s economy. That makes safety priority No. 1 whether we’re at a project site, designing a new bridge, making sure commercial vehicles can safely travel state highways and much more.

At ADOT Communications and Public Involvement, a big part of that mission is taking that safety message to the public. That includes, but is by no means limited to, those attention-grabbing and often humorous messages that appear when overhead message boards aren’t being used for other purposes. 

In the latest episode of our podcast, On the Road with ADOT, host Doug Nintzel talks about safety messaging with Doug Pacey, our Assistant Communication Director for Digital Communications. 

Unconventional safety messages received quite a bit of attention in recent months, and ADOT appreciates the Federal Highway Administration’s clarification on its guidance for safety messages use along highways. This podcast episode shares how ADOT works hard to use humor and cultural references that can be easily understood by drivers while crafting messages that help start important conversations about traffic safety. 

You can subscribe to monthly episodes of On the Road with ADOT through Apple Podcasts and Spotify. You also can find episodes at azdot.gov/Podcast and featured in ADOT Blog posts.