What do Metallica, Neil Diamond and Ed Sheeran have to do with traffic safety?

"Arrive alive - nothing else matters"

"Arrive alive - nothing else matters"

By Doug Pacey / ADOT Communications

It’s a big weekend for concerts in Phoenix.

Metallica, Neil Diamond and Ed Sheeran will visit the Valley today and Saturday. Aug. 4 and 5. And because we like to time some of our quirky safety messages with pop culture or current events – remember this Adele message? – many of our dynamic message signs around the state will display music-themed safety messages this weekend.

On Friday, messages referencing hits by Metallica and Neil Diamond will appear. Message boards will rift on an Ed Sheeran chart-topper on Saturday.

Our goal in displaying these safety messages is to engage drivers with important safety messages. We want the messages to spark conversations among drivers and their families, friends, coworkers, classmates and others. With driver decisions behind the rising number of traffic crashes and fatalities, these are messages we all need to hear.